The product

An app that will make ordering customised coffees and snacks from a café, easier.

The problem

Incorrect orders when something needs customisation. Not enough options.

Project duration

January – May 2021

The goal

My role

Responsibilities

Save time while ordering. Feel like their requirements are met.

UX designer, creating the app for Coffee Time from conception to delivery.

• Conducting interviews
• Paper and digital wireframing
• Low and high fidelity prototyping
• Conducting usability studies, accounting on accessibility
• Design iteration

Understanding the user

User research: summary

I conducted interviews with people who fit my end user profile. I wanted to know about their challenges when ordering coffee and snacks online, and how they feel their experience would be better. I got useful insights into their process, their pain points and how they would like their requirements to be met. 

Pain points

Incorrect drink

Complicated process

No real-time update

Most mistakes happen when the drink or snack is customised. Focusing on the design of an app that prioritise customisation, will solve this problem.

The users want an app where they can order repeated items regularly, without the need of customisation every time. 

The user can’t know how long it will take for their order to be ready.

Personas

Michael is someone who travels into the city for work. He needs to order his coffee in advance because he doesn’t have the time to queue every morning before work. 

Another persona – look in the files

Another persona – look in the files